Just knowing what SEO is not enough to take advantage of this technique in the positioning of your store. It is necessary to have strategies to improve your web positioning in search engines like Google. And for those strategies to work, you have to take into account certain specific metrics and characteristics. Some of them will be within your control whether you have a website created by you or if you use a third-party platform. Now seo expert baba is one of those who can expect the best solutions now.
However, other strategies do require having control of the technical characteristics of your website. This is where SEO comes in, and if you know how to use the techniques and strategies that compose it, it will help you increase the web traffic of your online store.
Let’s take a quick walk through the basics to understand what SEO is and some SEO positioning strategies.
What is SEO and what is it for?
Basically, the goal of SEO is to get a good position when someone enters keywords in a search engine, such as Google or Bing. To achieve this, SEO helps search engines better understand the general theme of a website.
However, search engines take much more than simple keywords into account to establish the ranking or relevance of a website, so a correct SEO also aims to improve the user experience of a site, as well as its credibility. to validate and increase the value that it has before the search engines.
- This makes SEO one of the most changing fields in the digital world, which carries its own difficulty.
- A key challenge for website administrators is to be aware of the relevant factors to achieve a good search ranking for a user when using certain keywords.
- For this, it is important to know what are the key metrics and indicators to keep SEO at optimal levels . In our Oberlo blog we already have a detailed SEO guide for beginners to get started in SEO. But stick around in this article to learn about other interesting concepts.
- For example, the Domain Authority or Domain Authority (DA). Let’s see why it is important.
What is the Domain Authority and why is it important
Domain Authority is a metric from 1 to 100 developed by the Moz company and is designed to help predict the ranking a website will have on search engine results pages. The higher the DA score, the more likely you are to rank well in a keyword search. DA is calculated by evaluating multiple factors, including the number of other pages pointing to a website.